where dentistry meets disruption
The Bonanno's
Husbands, operators, and visionaries—building brands, scaling practices, and transforming teams. We fuse business acumen with behavioral science to help dental entrepreneurs lead with clarity, culture, and conviction. Whether you're scaling a DSO, launching a startup, or rebuilding from the inside out, we’re here to help you build a business that works for your life—not the other way around.
the strategy behind your growth. the psychology behind your people.
Our Journey in Dentistry
Jonathan and Michael Bonanno are a powerhouse couple driving real change in the dental industry. Known for challenging norms and delivering results, they’ve redefined how businesses grow, lead, and scale sustainably. Michael Bonanno began his career in 2008 and quickly rose through the ranks in operations, consulting, and executive leadership. He’s led multi-location expansions, integrated virtual team models, and built systems that drive performance. As Co-Founder and President of ZIA, Michael leads with precision—focused on talent optimization, operational discipline, and scalable solutions that actually work. Jonathan Bonanno entered dentistry in 2018 as a freelance coach to Michael, bringing with him a background in corporate consulting for the pharmaceutical and life sciences industries. In 2019, he became COO of Performance Partners, co-founded DentalVSS, and helped scale it nationwide. In 2020, he launched JB Consulting, later rebranding it as Chief Psycho, a psychology-driven firm focused on leadership, workplace culture, and behavioral health. In 2024, he introduced The Psycho x Incito Xperience, a leadership intensive designed for high-performing professionals who need space to reset and refocus. Together, the Bonannos bring a rare blend of operational expertise and human insight. Their work centers on optimizing teams, improving culture, and building organizations that don’t just survive industry shifts—they lead them.
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