Transform Your Workforce with Talent Optimization

Our Talent Optimization Consulting helps align your talent with your business goals. We provide insights to enhance performance, improve roles, and drive long-term success. Whether you’re scaling or improving efficiency, we ensure your talent is positioned for growth.

the strategy behind your growth. the psychology behind your people.

The Bonanno's Journey in Dentistry

Jonathan and Michael Bonanno are a powerhouse couple driving real change in the dental industry. Known for challenging norms and delivering results, they’ve redefined how businesses grow, lead, and scale sustainably.

Michael Bonanno began his career in 2008 and quickly rose through the ranks in operations, consulting, and executive leadership. He’s led multi-location expansions, integrated virtual team models, and built systems that drive performance. As Co-Founder and President of ZIA, Michael leads with precision—focused on talent optimization, operational discipline, and scalable solutions that actually work.

Jonathan Bonanno entered dentistry in 2018 as a freelance coach to Michael, bringing with him a background in corporate consulting for the pharmaceutical and life sciences industries. In 2019, he became COO of Performance Partners, co-founded DentalVSS, and helped scale it nationwide. In 2020, he launched JB Consulting, later rebranding it as Chief Psycho, a psychology-driven firm focused on leadership, workplace culture, and behavioral health. In 2024, he introduced The Psycho x Incito Xperience, a leadership intensive designed for high-performing professionals who need space to reset and refocus.

Together, the Bonannos bring a rare blend of operational expertise and human insight. Their work centers on optimizing teams, improving culture, and building organizations that don’t just survive industry shifts—they lead them.

performance without the fluff. culture without the compromise.

Partner with a Psychodynamic Consultant

We combine cutting-edge business strategy with deep psychological assessment, cultivating a culture of trust, emotional intelligence, and resilience. Our holistic approach empowers you to scale your dental business, optimize team performance, and foster a thriving environment where both people and profits flourish.

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Conscious Culture

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Transform your team dynamics and workplace culture with Jonathan and his team of Psychologists, who focus on organizational healing and development. Perfect for practices aiming to foster trust, reduce stress, and build a connected, resilient team.

Psychological Safety Assessment: Evaluate and address trust, communication, and team dynamics

Psychodynamic Leadership Coaching: Personalized sessions to develop emotionally intelligent, resilient leaders

Culture Transformation Workshop: Build a collaborative, connected, and mission-driven team

Wellness Initiatives: Strategies to reduce stress, prevent burnout, and enhance workplace satisfaction

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Conscious Growth

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Achieve operational excellence and business success with Michael and our Operations team's expertise in practice growth and strategy. This package is ideal for businesses focused on scaling, streamlining operations, and maximizing profitability.

Comprehensive Business Assessment: A full review of metrics, systems, and operations

Custom Growth Strategy: Tailored plans to increase revenue, streamline workflows, and expand sustainably

Leadership & Team Training: Business development coaching for owners and key team members

Systems Implementation: Integration of technology and processes to optimize efficiency and profitability

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Conscious Transformation

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Combine the best of both worlds with the ultimate package for businesses seeking holistic transformation. This all-encompassing solution integrates strategic growth with cultural harmony to create a thriving practice from the inside out.

Collaborative Strategy Sessions: Joint sessions with Michael and Jonathan to align business goals with cultural priorities.

Integration Plan: A cohesive roadmap to implement both strategic and cultural solutions seamlessly

Follow-Up Support: Ongoing check-ins to ensure the lasting success of your transformation

boost leadership, streamline processes, and cultivate growth with behavior-based coaching

A La Carte Coaching

Elevate your talent acquisition and team development with our Conscious Coaching Upgrades. Available as an addition to any talent package or as standalone services, these offerings help align your leadership, optimize processes, and support personal and team growth for long-term success.

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Project Management

Fee: $250/hour
Comprehensive support for overseeing and executing key projects. This upgrade helps ensure successful project delivery through expert management and coordination.

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SOP Development

Starting at: $250
Streamline your practice's operations with standardized procedures to improve efficiency, consistency, and overall team alignment.

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Leadership Coaching

Investment: $350/session
Focused on developing leadership skills across all levels of management. Helps foster emotional intelligence, communication, and effective leadership practices.

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Executive Coaching

Investment: $500/session
Tailored coaching for senior leaders to enhance strategic thinking, decision-making, and organizational leadership. Perfect for CEOs, directors, and other high-level executives.

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Comprehensive Onboarding Programs

Fee: $500/each
Develop a seamless and impactful onboarding experience for new hires, integrating culture, expectations, and role-specific training for faster ramp-up and long-term retention.

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Individual Development Plans

Fee: $1,000/each
A customized plan for each employee focused on their career growth, skill development, and long-term success within the organization.

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hear from our clients success

Testimonials

Discover how our clients are achieving success with our tailored solutions. Hear from those who are experiencing the impact of optimized talent and streamlined operations firsthand.

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"I love my virtual team member! I wish I could move her here and have her in my office!"

Dr. Robert | Owner, Private Practice

"I don't know why I didn't do this sooner. Hiring ZIA has saved me and my team so much time on finding the RIGHT team members."

Dr. C | Owner, Emerging Group

"Two of my recent hires were Office Managers in two of my locations. I'm happy to share we've experienced positive growth in the practice and team in the first month of bringing them on."

Sarah C. | Private DSO Executive

"My business is moving in the direction that it should be as the result of bringing on my virtual team member."

Katrina S. | International Speaker, KOL & RDH

"I never knew how valuable talent acquisition really is. I used to have so much turnover because I would hire who I would like versus who was competent enough to do the job. Now, I have had 0 turnover since working with JB and his team for the last 4 years. THANK YOU!"

Michael B. | Business Development Executive

"Jonathan helped us lead a complete transformation of our team that I did not think was possible! I truly do not know where we'd be without him. We are a cohesive team with purpose and positive forward motion thanks to the lessons learned from him! I just cannot thank you enough for your wisdom and guidance, thank you so much, Jonathan! 20/10 recommend!"

Erin S. | Business Manager

"Jonathan is talented! I appreciate the value and great energy he brought. I'm so thankful for his insight and the team loved the process! Jonathan was able to tap into deep rooted disconnects with the team. He has ways of getting honest feedback. Slowing us down and getting us to articulate the issue while staying focused on mending the connection. It's worthwhile to connect with your team at this level and really understand how they are perceiving the information presented. We did a bunch of personality tests. Individual and team tests. The results helped us communicate and understand each other better. That understanding makes for a more meaningful and impactful work environment. I'm forever grateful!"

Michelle B | VP, Operations

"Thanks for the training! My team and I are excited to take the ideas you shared with us and incorporate them into our regular meetings."

Dr. Ryan | Private Practice Owner

"Absolutely love working with ZIA! Being able to entrust talent acquisition to experts who are more equipped to find a future team member with not only the right talent we are looking for but also the cultural fit has been amazing. The team at ZIA is a joy to work with and has exceeded my organization's expectations every time. If you are looking for A-rated team members who are aligned with your organization, then check out ZIA. There’s no talent acquisition company I trust more!"

Shawn Z | Dental Innovator

I have been in dentistry for over 20 years and as a hygienist since 2001, working in large corporate offices to small, million-dollar, cosmetic offices. Jonathan Bonanno by far was the best, most helpful, and most innovative leader I’ve ever worked with. He not only handled managing the office well, but motivated, led, and encouraged us all as a team to get to the next level. He had fresh ideas, listened, multi-tasked like no other, and always followed through in a timely matter with answers to questions and implementing changes needed. Jonathan’s experiences with processes, IT skills, directing operations, management skills, system checks and balances, customer service, and intellectual thinking that he brought to our office were like no other! It was not only a pleasure but a great opportunity to work with him. I not only highly recommend him but encourage anyone to take the opportunity to work with him to raise their company’s value!

Gina R. | Hygienist

"I love my virtual team member! I wish I could move her here and have her in my office!"

Dr. Robert | Owner, Private Practice

"I don't know why I didn't do this sooner. Hiring ZIA has saved me and my team so much time on finding the RIGHT team members."

Dr. C | Owner, Emerging Group

"Two of my recent hires were Office Managers in two of my locations. I'm happy to share we've experienced positive growth in the practice and team in the first month of bringing them on."

Sarah C. | Private DSO Executive

"My business is moving in the direction that it should be as the result of bringing on my virtual team member."

Katrina S. | International Speaker, KOL & RDH

"I never knew how valuable talent acquisition really is. I used to have so much turnover because I would hire who I would like versus who was competent enough to do the job. Now, I have had 0 turnover since working with JB and his team for the last 4 years. THANK YOU!"

Michael B. | Business Development Executive

"Jonathan helped us lead a complete transformation of our team that I did not think was possible! I truly do not know where we'd be without him. We are a cohesive team with purpose and positive forward motion thanks to the lessons learned from him! I just cannot thank you enough for your wisdom and guidance, thank you so much, Jonathan! 20/10 recommend!"

Erin S. | Business Manager

"Jonathan is talented! I appreciate the value and great energy he brought. I'm so thankful for his insight and the team loved the process! Jonathan was able to tap into deep rooted disconnects with the team. He has ways of getting honest feedback. Slowing us down and getting us to articulate the issue while staying focused on mending the connection. It's worthwhile to connect with your team at this level and really understand how they are perceiving the information presented. We did a bunch of personality tests. Individual and team tests. The results helped us communicate and understand each other better. That understanding makes for a more meaningful and impactful work environment. I'm forever grateful!"

Michelle B | VP, Operations

"Thanks for the training! My team and I are excited to take the ideas you shared with us and incorporate them into our regular meetings."

Dr. Ryan | Private Practice Owner

"Absolutely love working with ZIA! Being able to entrust talent acquisition to experts who are more equipped to find a future team member with not only the right talent we are looking for but also the cultural fit has been amazing. The team at ZIA is a joy to work with and has exceeded my organization's expectations every time. If you are looking for A-rated team members who are aligned with your organization, then check out ZIA. There’s no talent acquisition company I trust more!"

Shawn Z | Dental Innovator

I have been in dentistry for over 20 years and as a hygienist since 2001, working in large corporate offices to small, million-dollar, cosmetic offices. Jonathan Bonanno by far was the best, most helpful, and most innovative leader I’ve ever worked with. He not only handled managing the office well, but motivated, led, and encouraged us all as a team to get to the next level. He had fresh ideas, listened, multi-tasked like no other, and always followed through in a timely matter with answers to questions and implementing changes needed. Jonathan’s experiences with processes, IT skills, directing operations, management skills, system checks and balances, customer service, and intellectual thinking that he brought to our office were like no other! It was not only a pleasure but a great opportunity to work with him. I not only highly recommend him but encourage anyone to take the opportunity to work with him to raise their company’s value!

Gina R. | Hygienist

"I love my virtual team member! I wish I could move her here and have her in my office!"

Dr. Robert | Owner, Private Practice

"I don't know why I didn't do this sooner. Hiring ZIA has saved me and my team so much time on finding the RIGHT team members."

Dr. C | Owner, Emerging Group

"Two of my recent hires were Office Managers in two of my locations. I'm happy to share we've experienced positive growth in the practice and team in the first month of bringing them on."

Sarah C. | Private DSO Executive

"My business is moving in the direction that it should be as the result of bringing on my virtual team member."

Katrina S. | International Speaker, KOL & RDH

"I never knew how valuable talent acquisition really is. I used to have so much turnover because I would hire who I would like versus who was competent enough to do the job. Now, I have had 0 turnover since working with JB and his team for the last 4 years. THANK YOU!"

Michael B. | Business Development Executive

"Jonathan helped us lead a complete transformation of our team that I did not think was possible! I truly do not know where we'd be without him. We are a cohesive team with purpose and positive forward motion thanks to the lessons learned from him! I just cannot thank you enough for your wisdom and guidance, thank you so much, Jonathan! 20/10 recommend!"

Erin S. | Business Manager

"Jonathan is talented! I appreciate the value and great energy he brought. I'm so thankful for his insight and the team loved the process! Jonathan was able to tap into deep rooted disconnects with the team. He has ways of getting honest feedback. Slowing us down and getting us to articulate the issue while staying focused on mending the connection. It's worthwhile to connect with your team at this level and really understand how they are perceiving the information presented. We did a bunch of personality tests. Individual and team tests. The results helped us communicate and understand each other better. That understanding makes for a more meaningful and impactful work environment. I'm forever grateful!"

Michelle B | VP, Operations

"Thanks for the training! My team and I are excited to take the ideas you shared with us and incorporate them into our regular meetings."

Dr. Ryan | Private Practice Owner

"Absolutely love working with ZIA! Being able to entrust talent acquisition to experts who are more equipped to find a future team member with not only the right talent we are looking for but also the cultural fit has been amazing. The team at ZIA is a joy to work with and has exceeded my organization's expectations every time. If you are looking for A-rated team members who are aligned with your organization, then check out ZIA. There’s no talent acquisition company I trust more!"

Shawn Z | Dental Innovator

I have been in dentistry for over 20 years and as a hygienist since 2001, working in large corporate offices to small, million-dollar, cosmetic offices. Jonathan Bonanno by far was the best, most helpful, and most innovative leader I’ve ever worked with. He not only handled managing the office well, but motivated, led, and encouraged us all as a team to get to the next level. He had fresh ideas, listened, multi-tasked like no other, and always followed through in a timely matter with answers to questions and implementing changes needed. Jonathan’s experiences with processes, IT skills, directing operations, management skills, system checks and balances, customer service, and intellectual thinking that he brought to our office were like no other! It was not only a pleasure but a great opportunity to work with him. I not only highly recommend him but encourage anyone to take the opportunity to work with him to raise their company’s value!

Gina R. | Hygienist

Looking for more?

Check out our retreats, speaking opportunities, and podcast for authentic conversations and growth insights!

Get Psyched w/ Chief Psycho

Unlock your team’s full potential and foster a healthy, productive, and psychologically safe environment with Jonathan Bonanno, the "Chief Psycho!"

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Leadership Retreat

Meet your hosts, Sarah Cottingham and Jonathan Bonanno, seasoned leaders focusing on leadership development and psychological resilience.

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The Chief Psycho Podcast

Join JB, the "Chief Psycho," for real conversations with thought leaders in dentistry. Discover the raw truths, breakthroughs, and stories that define impact and leadership.

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